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Once you’ve locked in who you are as a brand, it’s time to build the identity that will bring your brand to life and show who you are to the people who matter most: your customers. While this workbook is geared towards personal branding, the strategies will work for any type of business model. You can also check out this awesome branding workbook from consulting firm PricewaterhouseCoopers. What are the three words we would want our customers to use to describe us?.If we could describe our brand in three words, what would they be?.What are beliefs and values that are important to us as a company?.Sometimes, all you need is a simple brainstorm to help you get clarity on who you are as a brand. If you’re having trouble figuring out who exactly you are, don’t sweat it. These elements are what define your brand, and before you start building your brand identity, it’s important you have a clear understanding of each. Your brand voice (if your brand was a person, how would it communicate?).Your unique positioning (how do you differentiate yourself from the competition?).Your brand personality (if your brand was a person, what kind of personality would they have?).Your values (what beliefs drive your company?).Who you are as a brand is made up of a few key elements: A colorful, playful & fun brand identity design by pecas
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How to develop a strong brand identityīefore you know what tangible elements you want to make up your brand identity, you need to know who you are as a brand. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand. Your brand identity is what makes you instantly recognizable to your customers. Those tangible elements-the shoes, the haircut, the team membership-that’s brand identity. You try out for (and join) the basketball team. You save up your money to buy the new Adidas shoes everyone covets. These actions are the work you’re putting towards develop your desired image they’re your branding.įinally, you need to make sure you look the part.
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Maybe you start working on your free throw. So you make sure you watch the right YouTube channels so you always know the latest meme. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. By completing this form, you agree to our Terms of Service and Privacy Policy.